European Funds for a Modern Economy
We would like to inform you that Impakt S.A. is embarking on intensive foreign expansion of the GENESIS and Lanberg brands thanks to financial support from the European Funds under the European Funds for Modern Economy (FENG) program. Between 2026 and 2029, we will implement two key promotional projects aimed at strengthening brand recognition and increasing sales and the number of foreign trade contracts.
GENESIS: Gaming expansion
The project "Promotion of the GENESIS product brand on foreign markets" (No. FENG.02.25-IP.02-0215/25) will focus on the internationalization of the GENESIS brand on the markets of Europe, North America and Asia. Activities in the project will include participation in economic missions and trips to trade fairs as an exhibitor, as well as the purchase of a modular stand and the implementation of promotional campaigns
The subject of the promotion will be products included in the GENESIS brand, including gaming chairs and desks, headphones, keyboards, mice and other accessories. We are targeting the markets of Germany, Spain, Czech Republic, Bulgaria, Lithuania, Romania, Hungary, Portugal, Monaco, Netherlands, United States, France and Hong Kong (People's Republic of China). The project also involves Impakt S.A. employees, who will participate in trips and industry events.
The project will result in increased recognition of the GENESIS brand, increased sales in foreign markets, and increased revenues and the number of international contracts.
Project value: PLN 2,629,374.50
European Funds Contribution: PLN 1,001,730.46
European Funds Contribution: PLN 1,001,730.46
Lanberg: New horizons of infrastructure
From 2026 to 2029, the Lanberg brand is implementing a project under the FENG program entitled. "Promotion of the LANBERG product brand in foreign markets" (No. FENG.02.25-IP.02-0215/25). Within its framework, we are strengthening Lanberg's presence in foreign markets through brand internationalization activities in Europe and Asia.
The project includes participation in economic missions and trade fairs as an exhibitor (using a modular stand), as well as the implementation of online promotional campaigns to support reaching customers and business partners outside Poland.
The subject of the promotion will be products falling under the Lanberg brand, in particular Lanberg rack cabinets with associated mounting infrastructure. We are targeting the markets of Germany, Spain, the Baltic States (Lithuania, Latvia, Estonia), the Czech Republic, the UAE and Taiwan. The project also involves employees who will participate in industry trips and events.
The goal of the project is to increase Lanberg's brand recognition and increase sales in foreign markets, which will translate into increased revenues and new business contracts.
Project value: PLN 1,383,303.75
European Funds contribution: PLN 839,490.95
European Funds contribution: PLN 839,490.95
